Rothman & Co.

Built from the legacy of Ed’s Linens, the Rothman family saw an opportunity to take their extensive knowledge of the industry to reinvent and rejuvenate their brand in the highly competitive market of home décor.

With that mandate sharply in focus, Rothman & Co. was born. Rising up from the same quality foundation that Ed’s was built on, the brand evolved into a more refined image, appropriately reflecting the knowledge, expertise, and products Rothman & Co. offer their clientele.

During this brand overhaul, we worked with the client to identify and re-define their brand essence. This included elegant exterior signage as well as in-store signature package design for their house brand linens.

Client

Rothman & Co.

Project Date

2016

Category

• Branding
• Environmental Design
• Graphic Design