University District

Our task…envision the future of a 200-acre parcel of the University of Calgary endowment lands set to be transformed into a master plan community known as the University District. A community with a bold new vision comprised of residential, commercial and mixed-use spaces, built over multiple phases by multiple builders.

We assembled a collaborative creative team to design a Discovery Centre to be situated in the heart of the new community – an engaging consumer space which would convey the essence of the community – “mindfully made”.

Within the centre, our great room presentation zone invited prospective buyers to experience their future with an in-depth reveal of the community accompanied by exclusive presentation spaces for the two first phase home builders.

Our key objective for this first phase of the Master Plan Community was to create an energy and flow utilizing vibrant and interactive graphics to move visitors through the U/D story and on into the display suites to learn more about their new home options available at University District.

Our creative focus captured the experience of living at University District through the art direction of a custom lifestyle photo shoot, production of a cohesive brochure, animated infographics, and the installation of branded banners, monuments and directional signage throughout the neighbourhood.

In collaboration with:
Brian Daisley
Melanie Iu


Project Date


university district graphic design portfolio

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