Urban Grind

Every Tuesday throughout the month of March, The Harbour Centre invites the public to test their mettle by climbing the 633 steps to the tower’s Vancouver Lookout observation deck. This city version of the Grouse Grind provides a view just as enjoyable with a 360 panoramic view of metro Vancouver – along with a free beer to celebrate!

We designed a flexible system that can be used year to year for continuity with the strong message to STEP UP and join the challenge. This program included vinyl door and window graphics, posters and banners, wayfinding throughout the interior stairway to help direct and motivate participants, shirts, vouchers and a variety of digital ad materials.

Client

Harbour Centre

Project Date

March 2019

Category

• Branding
• Environmental Design
• Graphic Design