The Yates on Yates

The Yates on Yates is a 120 unit, 20-storey urban condo high-rise located on one of downtown Victoria’s most diversified urban streets. Chard Development’s latest addition to the downtown core is a sophisticated, private sanctuary amid the pulse of city life.

Our strategic objectives were to generate awareness, build marketing momentum, and peak interest among our target audience during the months leading up to sales launch. Additional art direction of a custom photoshoot and creative direction on the website helped position The Yates as a unique opportunity within the highly active Victoria condo market and to reinforce awareness of Chard as one of Victoria’s most well-respected and dedicated developers.

Initial sales of over 70% in the first two weeks of offering exceeded all client expectations.


Project Date


yates graphic design portfolio

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