Vivid at the Yates

Chard Development teamed with BC Housing to offer Victoria residents who make a household income of less than $150,000 the rare opportunity to stake their claim at VIVID at the Yates, offering homes at 8% less than market value.

We designed the program and space around our demographics vibrant lifestyle with emphasis on our education area, outlining the qualification process for purchase at VIVID. Our strategic objectives were to generate awareness, build marketing momentum, and peak interest among our target audience during the months leading up to sales launch.

Welcome to VIVID at the Yates, urban, stylish and on the move.

Client

Chard Development

Project Date

2017